Barney School of Business


Prepare for leadership jobs in marketing. Concentrations allow you to specialize your skills and tailor them to your career goals.

About the Major

Student showing a presentation on her computer

The Marketing major includes core business classes, to give you a background in all areas of for-profit companies and nonprofits. Then, delve deeper into the marketing field with more specialized classes. You may also choose any of the following concentrations to focus your career path.

  • International Marketing
  • Marketing Communications
  • Retailing
  • Services Marketing
An internship ties it all together, giving you hands-on experience for your resume and skills to use in your first job.

Degree Requirements

The program combines core classes, specialized courses, electives, and an internship. You will graduate with a Bachelor of Science in Business Administration.

For course descriptions and complete list of requirements, visit our course catalog.

Featured Core Classes

  • Business and Professional Communication
  • Management and Organizational Behavior
  • Operations Management
  • The Legal Environment of Business

Specialized Marketing Courses

  • Consumer Behavior
  • Marketing Research
  • Marketing Strategy

Other Requirements

  • Internship in Marketing
  • Electives

Career Outlook

Our graduates follow career paths in fields such as sales, advertising and promotions, retail, marketing research, and market analysis. They work in large and small, domestic and global, corporate and not-for-profit organizations, and in family businesses. You may work as a media buyer, a marketing manager, public relations specialist, brand manager, or other positions that require creativity and excellent communication skills.

Kaiya Scott '23, Marketing Major, 3+1 Program

Internship with Micro Business Incubator (MBI)

"The Barney School of Business has been incredibly helpful. The professors taught me discipline, how to create professional documents, and how to email my collogues in an appropriate way., Also, Barney events taught me how to better socialize."

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About the Minor

Are you interested in learning more about marketing but prefer to major in another subject? You can minor in Marketing. Visit our course catalog for specific requirements for Barney students and non-Barney students.


Applications for admission are considered on a "rolling basis." We look forward to welcoming you to Barney!

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